Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Retail Strategies lays out Apopka retail-recruitment plan and $235 million leakage opportunity
Summary
Retail Strategies LLC presented a year‑one recruitment plan for the city of Apopka, describing trade-area mapping, a gap analysis that identified roughly $235 million in retail leakage from the Apopka trade area, and a pipeline-focused outreach strategy to match national retailers with available sites.
Apopka contracted Retail Strategies LLC to analyze the local market and begin targeted outreach to retailers, the firm's portfolio director, Garrett Smitherman, told the Community Redevelopment Agency during a presentation. The consultant said its year‑one work included discovery, custom trade‑area mapping using mobile‑data feeds, a demographic overview and a category gap analysis.
Smitherman said the firm's analysis defined an Apopka trade area larger than the city limits and reported that the trade‑area median household income and projected population growth make the market attractive to national retailers. "On a 3‑mile radius, you got 77,000 people. On a 5‑mile radius, that jumps to…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
