Planning staff presented an initial, wide‑ranging refresh of the city's sign ordinance (Section 26.02), asking the commission for policy feedback before returning with a more polished draft for legal review.

The draft adds and clarifies definitions (for example, replacing CEVMS with the common term "reader board"), defines monument/freestanding signs consistently, identifies prohibited sign types (neon and uncontrolled LEDs), treats murals as signs subject to review or variance, and proposes refined rules for temporary and special‑purpose signs. Staff suggested allowing a new business a longer temporary display window (30 days after certificate of occupancy) than the standard 15 days to assist business openings.

Staff proposed limiting window signage so no more than a small percentage of any window or total frontage could be obscured, and proposed a method to calculate attached sign area by wall plane rather than claiming entire building frontage. Commissioners raised enforcement concerns (how to treat interior banners visible from outside, branding colors, and partial window glazing) and suggested staff craft clearer, neutral language that balances branding and safety. No formal vote was taken; staff will revise the draft, consult the city attorney, and return to the commission for further review.

Provenance: Staff's sign ordinance presentation begins in the transcript where Reagan introduces Section 26.02 and concludes where staff says the draft will be refined and returned to the commission after attorney review.