Riverwalk festival drew about 12,000 visitors; town reports $23,500 in sponsorships
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Summary
The inaugural Fall Into Flower Mound Festival drew an estimated 12,000 visitors over two days, generated about $23,500 in sponsorship revenue and involved roughly 48 vendors; Special Events Manager Jill DeGrama said local restaurants saw a more-than-100% revenue increase for the weekend.
The town’s inaugural Fall Into Flower Mound Festival at the Riverwalk drew an estimated 12,000 visitors over two days and generated roughly $23,500 in sponsorship revenue, Special Events Manager Jill DeGrama told the Parks Board on Nov. 6.
DeGrama said the weekend hosted 48 vendors, including 20 farmers-market vendors who used the space for the full weekend, and featured regional music headliners, a large hay maze, carnival activities and a veteran’s village. "We welcomed over 12,000 estimated total visitors over the course of the weekend," she said, noting the event included a Friday-night headliner and family-friendly programming on Saturday.
DeGrama told the board the Riverwalk restaurant group was the festival's sole alcohol vendor and that restaurants reported more than 120% higher revenue for the weekend compared with a typical weekend. She recommended expanding sponsorship capacity, enlarging children’s activities, reconfiguring the hay maze into a trick-or-treat trail and adding more roaming entertainment and demonstrations for future years.
Board members congratulated the staff and volunteers; staff thanked the parks board for support and noted the festival will be planned as an annual signature event.