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Riverwalk festival drew about 12,000 visitors; town reports $23,500 in sponsorships
Summary
The inaugural Fall Into Flower Mound Festival drew an estimated 12,000 visitors over two days, generated about $23,500 in sponsorship revenue and involved roughly 48 vendors; Special Events Manager Jill DeGrama said local restaurants saw a more-than-100% revenue increase for the weekend.
The town’s inaugural Fall Into Flower Mound Festival at the Riverwalk drew an estimated 12,000 visitors over two days and generated roughly $23,500 in sponsorship revenue, Special Events Manager Jill DeGrama told the Parks Board on Nov. 6.
DeGrama said the weekend hosted 48 vendors, including 20…
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