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Nogales chamber wins state visitor‑center certification; tourism numbers remain soft
Summary
The Nogales‑Santa Cruz County Chamber of Commerce reported state visitor‑center certification and a new partnership campaign, but noted declines in international visitors that have reduced bed tax revenue; the chamber also described business onboarding assistance and a new "Lisela" onboarding tool.
Olivia Ainsa, president of the Nogales‑Santa Cruz County Chamber of Commerce, presented the chamber—s first quarter tourism activity report to the council on Nov. 5 and said the chamber has been certified as an official Arizona Department of Tourism visitor center.
Ainsa said the chamber will partner with the Arizona Department of Tourism and a vendor, Herman Global, on a marketing campaign…
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