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Chamber outlines app and Image Initiative; president donates to mayor’s youth advisory committee
Summary
The Pinetop Lakeside Chamber of Commerce reported coalition-building, event revitalization and plans for a Chamber app and an Image Initiative to support business storefront improvements. President Mike Maffenbier presented a donation to the mayor’s youth advisory committee and thanked volunteers.
Pinetop Lakeside — The Pinetop Lakeside Chamber of Commerce updated the council on 2025 activities, outlined plans for 2026 and presented a donation to the mayor’s youth advisory committee.
Mike Maffenbier, the Chamber’s president, said the organization’s 2025 focus was building a coalition of nonprofits, schools and businesses to support local business growth and workforce development. “The goal is simple, to work together to make sure our small businesses and entrepreneurs have the resources they need to succeed,” Maffenbier said.
He described a planned Chamber app to connect residents, visitors and businesses with event listings, business profiles and offers. The Chamber also plans an Image Initiative in 2026 — described as improvement, maintenance, aesthetics, growth and engagement — to help businesses revitalize storefronts and promote the town’s mountain‑community identity.
Maffenbier thanked local partners and presented a check to the mayor’s youth advisory committee; he also praised the committee’s volunteers and the youth participants. A student representative described collection drives for warm blankets and stuffed animals and noted the committee’s involvement with a food‑packing program that supports children in the White Mountains.
No formal council action was required or taken on the Chamber items; the presentation served as an informational update and a public recognition of community efforts.
