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Snellville staff recommends formal brand guide, 'City of Snellville, Georgia' on seal
Summary
City staff presented recommendations to the council to adopt a formal brand guide, standardize the logo/seal language to "City of Snellville" or "Snellville, Georgia," remove a tan background in favor of white, and clarify when to use the official seal versus the logo.
City staff told the council Sept. 22 that they could not find a record of formally adopting the city's logo and recommended creating a brand guide to govern use of the logo and the official seal. Staff suggested changing the text under the seal to read "Snellville, Georgia" or "City of Snellville" rather than the current wording, and proposed retiring the tan background in favor of a white background for most uses.
Staff emphasized the council's seal is the city's official mark and recommended clarifying when staff should use the logo versus the seal. The recommendations are advisory; staff asked the council to review and provide direction before formal adoption. No formal vote or adoption was recorded in the meeting.
