Santa Fe Springs unveils five-year communications roadmap to boost outreach and branding
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Summary
Northstar Alliances presented a five-year communications and branding plan to the Santa Fe Springs City Council, outlining eight integrated sections — from strategic messaging and digital tools to emergency communications and economic development — with a year‑by‑year rollout beginning with research and unified branding in year one.
Ernesto Morales, CEO of Northstar Alliances, presented a five‑year communications roadmap to the Santa Fe Springs City Council outlining steps to strengthen the city’s messaging and regional profile.
"This roadmap is a comprehensive 5 year plan designed to strengthen communication, connect the community, and promote sustainable growth," Morales said, describing a plan that combines strategic communications, media training, digital storytelling, and event production with emergency communications, analytics and economic development work.
The plan, Morales said, has eight integrated sections including unified branding and a communications audit, multilingual emergency communications, and campaigns to elevate city events. In year one, the firm intends to start research, launch coordinated campaigns, conduct media training for city leaders and introduce updated digital tools and a visual library. In later years the plan anticipates executing larger campaigns and positioning Santa Fe Springs for regional recognition.
City staff and Northstar described the plan as both a strategic and tactical program: foundations in year one followed by execution in years two and three and regional positioning by years four and five. Morales noted prior work the firm did with the city on water billing outreach and a Measure L voter education campaign.
Council members did not take formal action at the meeting; Morales said Northstar staff were present and available to continue planning with city departments.
The presentation is intended to guide ongoing city communications and will inform future budgets and staff workplans as individual components are scoped and scheduled.