The Laredo Convention & Visitors Bureau presented a roundup of recent marketing and events activity at its advisory meeting (date not specified), highlighting an activation at the Austin Formula 1 race, a local Coffee Festival, sports‑market outreach and new photography for meeting bid materials.

The CVB director said the office staffed two teams at the Formula 1 event in Austin and distributed roughly 6,000 promotional items before supplies ran out. “We really ran out of all of them,” the director said, and staff used the event to position Laredo as a nearby destination for visitors who might extend a Texas trip.

Staff also described a Coffee Festival that involved about 12 local coffee shops and sold roughly 1,200 coffees during a midday promotion. The director estimated overall attendance at the festival at 3,000–4,000 people and said several vendors sold out during the event.

In sports marketing, the CVB and parks staff attended a national Team Sports conference to promote new tennis courts and a planned sports complex; staff reported new leads from tournament directors and said the complex’s tournament activity is expected to generate events (the target opening date had been shifted into December by organizers).

To support future meeting and convention bids, staff conducted a targeted photo and video shoot to produce imagery showing hotel blocks, receptions and programming. The director said those assets will be used in one-on-one meetings with meeting planners.

Staff also noted international outreach, including a recent trip to Queretaro to pursue trade and investment links, and cultural exchanges tied to sister‑city programming. Several board members encouraged the CVB to use these activities to seed larger, recurring events in Laredo.