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CVB reports: Formula 1 activation, Coffee Festival and sports outreach drove marketing leads
Summary
Staff summarized recent marketing and outreach activity — participation at the Austin Formula 1 event, a Coffee Festival that sold about 1,200 coffees and sports‑market outreach that produced leads for a new sports complex — and described new photography assets for the meetings market.
The Laredo Convention & Visitors Bureau presented a roundup of recent marketing and events activity at its advisory meeting (date not specified), highlighting an activation at the Austin Formula 1 race, a local Coffee Festival, sports‑market outreach and new photography for meeting bid materials.
The CVB director said the office staffed two teams at the Formula 1 event in Austin and distributed roughly 6,000 promotional items before…
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