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Director reports October attendance, circulation and online metrics; staff to investigate web-traffic spike

November 10, 2025 | Town of Hubbardston, Worcester County, Massachusetts


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Director reports October attendance, circulation and online metrics; staff to investigate web-traffic spike
Library Director Christine Barbera presented the October report, citing program and circulation numbers and online metrics.

Barbera reported 1 curbside pickup, 374 patrons overall, 12 school visits accounting for 259 student visits, and 7 story-time events drawing 297 attendees (128 adults and 169 children). She said Dungeons & Dragons drew two sessions with 10 attendees, Boy Scouts visited twice (29 attendees), the library issued nine new cards and Overdrive checkouts were 980 for October.

On social media, the director said Facebook reach was 3,504, Facebook page visits were 812 and Instagram reach and followers were modest; she said the single most popular Facebook post was the "Oopy Spooky Bedtime" event, which drew 2,386 interactions. Website visits totaled 1,024 in October; the director said Google Analytics showed 612 visits from China and 108 from Singapore and that she would consult CyberOptic, the library's website vendor, to determine whether the spike required action.

Trustees and staff praised children's programming: multiple trustees said story time under the children's librarian has been revitalized and "very phenomenal," and the director described it as "incredibly popular." Trustees did not take formal action on the report but asked staff to follow up on website analytics and any CyberOptic findings.

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Scribe from Workplace AI
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