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Insurance Institute urges '30 by 30' goal for traffic deaths, highlights speed management and pedestrian protections
Summary
Dr. Jessica Chiquino of the Insurance Institute for Highway Safety told the Senate Transportation Committee that the U.S. death rate from traffic crashes exceeds peer countries and proposed a 30% reduction in fatalities by 2030 through speed management, stronger impaired‑driving enforcement, safer vehicle design and targeted infrastructure.
Dr. Jessica Chiquino, senior vice president for behavior and infrastructure research at the Insurance Institute for Highway Safety, presented national crash trends and countermeasure evidence to the Senate Transportation Committee on Oct. 16 and urged Washington lawmakers to pursue a “30 by 30” strategy to cut traffic fatalities 30% by 2030.
Chiquino summarized IHS research showing that U.S. fatality rates per population were more than twice the high‑income‑country average and that vulnerable road users (pedestrians, bicyclists, motorcyclists) have experienced particularly large increases. “We want to see traffic fatalities decline 30% by 2030,” she said, framing the goal as an actionable step toward zero deaths.
She highlighted three emphasis areas: reducing risky behavior (speeding, impaired driving, seat‑belt non‑use and distracted driving), extending safety to…
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