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Board critiques bookmark mockups and flags need to modernize Wisconsin Arts Board branding
Summary
Committee members reviewed proposed bookmark collateral and pressed for simpler, more accessible design, professional printing and clearer Wisconsin Arts Board branding. Several board members also suggested initiating a broader brand review or redesign in the coming 18–24 months.
At the Nov. 10 External Relations Committee meeting, staff presented bookmark mockups intended as compact leave-behinds derived from the WAB one-pager. Members described several mockups as "too busy" and asked for a stronger, simpler presence of the Wisconsin Arts Board mark so recipients immediately recognize who produced the item.
"I would rather see that rotated on its side taking up the whole…
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