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Seal Beach staff pitches freeway digital billboards as revenue source; council asks for February progress report
Summary
City staff presented a proposal to site digital billboards on two freeway-adjacent parcels, saying vendors will build and operate signs under a lease while the city could require content limits and reserve space for public-safety messages. Council asked staff for further design input, community outreach and a progress report by February 2026.
City staff on Saturday outlined a proposal to bring digital freeway billboards to Seal Beach as a non-tax revenue source and a way to create an “entryway” identifying the city to the many motorists who pass on the 405 corridor.
Interim Community Development Director Sean Temple told the council that staff released an RFP to billboard companies in June, interviewed bidders in October and identified candidate sites near the freeway — the Beverly Manor site and the tennis and pickleball center parking area. “We released a RFP to billboard companies in June. We received some responses in August,” Temple said. He added that billboard firms told staff the industry standard for…
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