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Madden and Camp Stories report early results for Discover Moab; Madden cites 62 million impressions, Camp Stories plans 'Moab way' holiday activation
Summary
Madden reported roughly $1 million in media buys that produced more than 62 million impressions and emphasized measuring room‑night attribution and first‑party data. Camp Stories highlighted earned placements and described a solar‑powered juniper tree activation called 'Moab way' for a winter satellite media tour.
Madden, the paid‑media agency for Discover Moab, told the agency workshop that it has executed approximately $1 million in media and generated more than 62,000,000 impressions in the first months of the campaign, focusing buys across awareness, trust and conversion stages and working to attribute room nights to ad spend.
"We've executed our media with about a million dollars... we've generated over 62,000,000 impressions in the, you know, really 3 to 4 months that we have been pushing the campaign,"…
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