Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Utah Office of Tourism previews 'Utah person' campaign and stewardship push; says TikTok account remains deactivated
Summary
The Utah Office of Tourism presented a statewide marketing framework that emphasizes consistent storytelling across paid, earned and owned channels and unveiled a unified creative concept called 'Utah person'.
Ben, director of marketing at the Utah Office of Tourism, presented the office’s strategic rationale and campaign plans, framing marketing in three ways: his personal connection to Utah as a native, the economic case for visitor spending and the advertising industry’s role in storytelling.
Ben said the office views marketing through a customer‑journey lens and the GOES framework (goals, objectives, strategic initiatives, tactics). He described new audience segmentation (adventurers, families, 'ventureistas' and others) and…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
