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Tourism commissioner‑nominee outlines festival rollout, staffing and marketing gains
Summary
Jennifer Matarangas King, commissioner‑nominee for the Department of Tourism, told the Senate committee that marketing and festival investments drove 2025 visitor revenue growth and that the department is expanding staff and festival planning ahead of Cruisin Christmas Festival and other events.
Jennifer Matarangas King, the commissioner‑nominee for the U.S. Virgin Islands Department of Tourism, told the committee the department has bolstered marketing and festival planning and is staffing up to improve visitor experience across the territory. King said the department deployed a bi‑monthly newsletter and a campaigns suite aimed at boosting visibility for small businesses and festival programming.
King highlighted measurable gains in 2025: an estimated $306 million in attributable hotel revenue and gains in airlift and cruise calls, including a 29% increase in cruise…
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