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CTA hears 2024 tourism impact numbers, event updates and TOT shortfall for September

Carson City Culture and Tourism Authority Board of Directors · November 10, 2025
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Summary

Board heard calendar-year 2024 tourism economic-impact figures showing roughly $242 million in direct business spending (down 1.3% vs. 2023), updates on Polar Express events and marketing wins, and staff reported a near-14% drop in TOT revenue for September.

The Carson City Culture & Tourism Authority board received its annual calendar-year tourism impact briefing and monthly operational updates at the Nov. 10 meeting.

Chair David Peterson summarized the TravelNevada-sourced calendar-year 2024 economic-impact results: "Just a little over $242,000,000 in direct business spending," he said, noting the figure represented a 1.3% decline compared with 2023. Peterson provided a category breakdown that included about $63 million in gaming, $48 million in retail, just under $48 million in recreation, about $34…

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