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Woodstock parking update: paid-parking program reports increased visitorship and ongoing signage and enforcement fixes
Summary
Staff reported the downtown paid-parking program (began July 7) is trending above budget and showed a 4.2% increase in visitorship within the downtown polygon year-over-year; council discussed signage, zone simplification and holiday charging and approved staff recommendations.
City parking staff briefed the council on the first quarter of the downtown paid-parking program, which began July 7, 2025. Staff said visits within the downtown polygon are up 4.2% year-over-year and that daytime use shows more 2–3 hour sessions versus 1-hour stays. Citations began Aug. 18 (warnings issued from program start) and appeals are being processed with a lenient initial approach for first-time or out-of-town users.
Staff acknowledged early signage problems and said they are adding targeted signs in key locations and considering removing the price panel from some signs to reduce reader confusion (the app/QR code supplies rates on demand). Staff also described revenue and expense timing: early setup costs pushed expenses higher initially but revenues exceeded budget in September; staff will report updated data in January when more months are available.
Council discussed whether to suspend paid parking on city holidays; council members suggested limiting free days to major holidays (Thanksgiving, Christmas, New Year's Day to be reviewed) and asked staff for Placer-data histories for specific days. Other council discussion covered potential consolidation of multiple zones into a single zone to simplify the user experience and ways to improve the app and signage so users can start sessions more easily.
On a motion from Councilman Aiken, seconded by Councilman Usher, the parking update and associated staff recommendations were approved by the council (motion carried 5–0). Staff will return with additional data and proposed refinements in January.
