Fruita council hears Points Consulting findings: 540 qualified survey responses, 10‑year need ~390 units

Fruita — Points Consulting told the Fruita City Council on Tuesday that its housing needs assessment, required by state law, finds a mix of housing shortages and local advantages and recommends policy steps the city can take to broaden options.

Carson (Points Consulting) said the firm "landed at 540 qualified responses," representing a 5.5% response rate of the adult population and adding that survey results are "very confident on a 95% confidence interval" with a margin of about 4.1 percentage points. Brian (Points Consulting) told council the engagement included in‑person outreach at farmers markets and local events as well as online collection.

The consultants presented several headline metrics. Carson said the median home value in Fruita is about $536,000, and Brian framed an…