A spokesperson for Simsbury Community Media (SCM) said the organization is facing a funding challenge because its revenue model is tied to television subscriptions and many viewers have moved to internet-only services. "Our funding structure is based on television subscriptions... it's no secret people have been cutting the cord," the SCM spokesperson said.

The on-air appeal repeated the request: "We need your support," and asked listeners to visit SCM's website or scan the QR code shown on screen to make a donation. The segment framed SCM as a longtime local institution that preserves Simsbury history, supports education and broadcasts local government meetings and events.

The SCM spokesperson and a second voice thanked listeners, emphasized the value of the channel for community connection and asked for contributions to sustain operations and programming.