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Simsbury Community Media appeals for donations as subscription revenue falls
Summary
A Simsbury Community Media spokesperson said the station's subscription-based funding has declined as viewers 'cut the cord' and urged donations via the website or QR code to help SCM continue programming and preserve local history.
A spokesperson for Simsbury Community Media (SCM) said the organization is facing a funding challenge because its revenue model is tied to television subscriptions and many viewers have moved to internet-only services. "Our funding structure is based on television subscriptions... it's no secret people have been cutting the cord," the SCM spokesperson said.
The on-air appeal repeated the request: "We need your support," and asked listeners to visit SCM's website or scan the QR code shown on screen to make a donation. The segment framed SCM as a longtime local institution that preserves Simsbury history, supports education and broadcasts local government meetings and events.
The SCM spokesperson and a second voice thanked listeners, emphasized the value of the channel for community connection and asked for contributions to sustain operations and programming.
