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Consultants propose anchors, incentives and parking fixes to revive Carefree’s Easy Street
Summary
Evolve consultants presented an interim town‑center positioning study recommending a unified vision for Easy Street, targeted anchors and events programming, parking and wayfinding improvements, and exploration of incentives such as an infill incentive district to attract investment.
Consultants hired to advise the Town of Carefree on town‑center positioning told the Planning & Zoning Commission they found fragments of strong destination assets but also structural constraints that limit visitor numbers and private reinvestment.
Steve Prokopek introduced Amy Malloy and Heather, consultants from Evolve, who said their outreach to more than 30 stakeholders identified key constraints—fragmented ownership, aging buildings, high rents that discourage tenant reinvestment, low seasonal population and parking limitations—and recommended a set of tactical responses tailored to the town’s…
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