Red Rock 4 Wheelers tell Moab board they expect 12,000 visitors for 60th Easter Jeep Safari

Moab Tourism Advisory Board · November 11, 2025

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Summary

John Larish of Red Rock 4 Wheelers described the club’s community work — scholarships, trail repairs, event services — and previewed the 60th Easter Jeep Safari (March 28) saying organizers expect more than 12,000 attendees and seek partnership from tourism agencies.

John Larish, public information officer for the Red Rock 4 Wheelers, used the public-comment period on Nov. 11 to outline the long-running club’s community role and preview the 60th Easter Jeep Safari.

Larish said the Red Rock 4 Wheelers are an "institution in Moab since the late seventies" and listed volunteer activities that include trail repair with the Bureau of Land Management, donations to local search-and-rescue teams, providing red fencing for community events, and scholarships to Grand County High School graduates. The club also partners with Utah State Parks on signage and ranger‑staffed interpretation at a new state park.

Previewing next year's marquee event, Larish said: "We're expecting over 12,000 people to come here in March just for Jeep so far," and added the club is planning Camp Moab youth programming, daily trail runs and a large vendor expo. He also said the organization is installing a GMRS repeater to improve trail communications around Moab.

Larish asked the advisory board and agency partners to consider formal partnership and promotional support for the Jeep Safari, and thanked staff for the chance to present.

The comment was received by the board; no formal action was taken during the meeting.