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Dayton board approves 48‑hour waivers and several contracts; marketing contract with KQ passes amid requests for more data
Summary
The Dayton Public Schools board approved a package of 48‑hour waivers and multiple superintendent contracts, including a $34,000 marketing contract with KQ Communications to promote the Innovative Academies; members pressed for recruitment and retention metrics before and after the firm’s prior work.
Dayton Public Schools’ board voted on Nov. 11 to accept multiple 48‑hour waivers and to approve several contracts under the superintendent, including a $34,000 marketing contract with KQ Communications to promote the district’s Innovative Academies work tied to the Ford Next Generation Learning initiative.
Superintendent David Lawrence said KQ ran summer recruitment efforts and focus groups and produced meaningful spikes in website and social activity; administration told the board the firm’s prior campaign helped drive registration and online engagement for a virtual recruitment fair. Board member Walker asked for more concrete hiring data and…
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