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Discover Odessa reports rising economic impact amid mixed hotel night trends
Summary
Discover Odessa reported a large year‑over‑year increase in the city’s economic impact driven by higher attendee counts and pricier hotel stays, while tracked hotel nights for the quarter dipped slightly; the office highlighted a five‑day USA Track & Field meet as a major driver.
Laura March, director of Discover Odessa, told the City Council workshop on Nov. 11 that the city’s tourism office saw a substantial increase in measured economic impact from 2024 to 2025 driven by higher attendance at several large events.
"For September 2024 the ADR was $95.97. For September [2025] it's $107.99," March said, referring to the average daily rate for local hotels. She said that while tracked hotel nights for the quarter were down slightly, total attendees rose and that the economic‑impact measure captures visitor…
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