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Student group proposes website, posters and film screening to boost public engagement on Smurfit Stone cleanup

November 07, 2025 | Missoula, Missoula County, Montana


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Student group proposes website, posters and film screening to boost public engagement on Smurfit Stone cleanup
A student-led group from MontPurg presented an outreach and engagement proposal to the Smurfit Stone Community Advisory Group on Nov. 6 with three main goals: aligning mission and focus with the CAG, strengthening meeting structure and communications, and building a digital presence and outreach pipeline.

Courtney Rosenberg, a MontPurg intern, said the group aims to "transform technical updates into public engagement" by producing concise meeting templates, an accessible mission statement and an updated public contact list. "We want people to, when they hear the CAG, immediately understand its role in the cleanup process," she said.

Jack Baranski (student presenter) outlined target audiences that include the Confederated Salish and Kootenai Tribes, students on campus and river recreators, and showed sample posters and a one-page "humbler" that would summarize the history, current status and ways to get involved. He proposed a free screening of the documentary "Pulp Friction" at Missoula's Roxy theater followed by a panel discussion and two surveys ' a community survey to identify information gaps and a stakeholder survey for CAG/partner input.

MontPurg said it can design and produce digital materials and promotional concepts but does not have funds to host a website or pay for printing. "We can design them for you. We just do not have the money to print them out ourselves," Baranski said. The students asked the CAG to review materials before distribution and to advise whether the community survey should focus on Frenchtown or include a broader Missoula area.

CAG members welcomed the effort but emphasized the need for coordination with agencies and the CAG leadership to avoid premature messaging and to ensure outreach aligns with upcoming technical milestones, such as the release of the remedial investigation. Students and CAG leaders agreed to follow up on a collaborative approach and to aim for a proposed screening and stakeholder activities in late next spring.

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