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Consultants propose email-first marketing, tighter segmentation and a 'destination blog' website for Walton County
Summary
Consultants told the Walton County TDC that email, deeper audience segmentation and a content-focused website are the highest-return marketing investments; the team emphasized collaboration with local partners and said AI-powered search could improve discovery.
Consultants presented a marketing assessment to the Walton County Tourism Development Council recommending an email-first strategy, more granular audience segmentation and a website redesign that acts like a "destination blog" to drive repeat visitation.
"So while email might sound very traditional, there are some reasons why we feel this tool is really, really important in the evolution of the marketing program and strategy for Walton County," the lead consultant (Speaker 1) said, arguing email is effective for re-engaging repeat visitors.
The presentation emphasized moving beyond basic…
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