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Committee forwards billboard sign variance at 7600 W. Lane Rd. to board
Summary
The committee recommended approval of a variance to allow a 42-foot electronic billboard and additional electronic message area at a business at 7600 West Lane Road, forwarding the request to the board with a positive recommendation; staff said the sign would exceed code size and materials standards.
The Machesney Park Planning and Economic Development Committee on Nov. 3 voted to forward a sign-variance request for 7600 West Lane Road to the full board with a positive recommendation.
Village planning staff told the committee the applicant seeks a freestanding electronic billboard 42 feet tall and about 1,472 square feet in area, larger and taller than the code allows and without the masonry base the code requires. Staff noted the total signage on the property would exceed current limits and recommended approval only if signage is consistent with the submitted proposal. The Planning and Zoning Commission had recommended approval.
Committee members voted to send ordinance 43-25 to the board; the transcript records a positive vote and a forward recommendation to the Nov. 17 board meeting. The committee did not record detailed roll-call vote information in the transcript for this item.
The committee’s recommendation will be considered by the full Village Board at its next scheduled meeting.
