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Miami Lakes committee approves Main Street Live sponsorship package and votes limited marketing support
Summary
The committee approved a sponsorship package for Main Street Live (a $2,500 title-series package and $600 per-event silver sponsorship) and authorized a modest $250 per-concert advertising allocation while debating whether paid ads or a micro-influencer/collaboration strategy would produce better turnout.
The Miami Lakes Economic Development/Cultural Affairs committee approved a sponsorship package for Main Street Live and voted to provide limited marketing support for the concert series.
Felicia, who presented the sponsorship draft on behalf of Cultural Affairs, described a title-series sponsor package that would cover the full series and include category exclusivity, stage remarks, logo placement and an exhibitor area. "I have the invoices, the W‑9s, so it's ready to go up," Felicia said during the discussion, noting two of the five concerts already have conditional funding but the first two still need sponsors. Denise White, a newly sworn-in member who said she owns Social Society Event Marketing, attended and offered to help with promotion and sponsorship outreach.
Committee members voted to approve the sponsorship package as presented and then considered how the committee should spend its available marketing funds. Staff explained that an earlier $10,000 "local intel" software line had been removed from the committee’s control; that change left a $6,000 marketing line available this fiscal year (a larger usable balance than in recent years). Members debated whether small one‑time paid ad amounts — the motion before the committee proposed $250 per concert (five concerts, a total of $1,250) — would meaningfully increase attendance.
Several members and staff urged a mixed approach: target paid ads where they will reach non‑followers and use town communications channels for organic posts, while also leveraging micro‑influencers, Chamber and business networks to amplify posts at minimal direct cost. Communications staff cautioned the committee that the town’s newsletter and email lists are opt‑in and that the communications team follows a set scheduling strategy; staff offered to share the communications plan and newsletter metrics with the committee.
The motion to allocate $250 per concert passed following discussion and a roll-call vote, while members directed staff and committee volunteers to prioritize finding a title sponsor and additional silver sponsors for the two concerts that remain unfunded. The committee recorded action items: Felicia will circulate the finalized sponsorship form to committee members; members will identify local influencers and sponsor leads; and communications will share targeting guidance for any paid advertising.
The committee ended the discussion by noting the practical limit of execution: multiple members emphasized that fundraising and outreach require a lead person to follow through, and recommended centralizing outreach tasks or requesting a town liaison to implement digital strategies.
The committee will continue sponsor solicitation and return with confirmed sponsors, ad targeting parameters and communications metrics at a future meeting.
