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Mineral Wells council reviews city rebrand, tells vendor to reduce 'mountain' motif and return with tweaks
Summary
Council reviewed four logo options from vendor Black Dog after an RFP and stakeholder outreach; members split on whether to keep the current logo or adopt Option 1. Staff was directed to reduce the scale of the hill/mountain element, confirm font choice and supply black-and-white versions for practical use.
City of Mineral Wells staff presented the latest round of a citywide rebrand on an RFP the council placed in last year’s budget; staff said the city received about 28 proposals and selected Black Dog as the vendor after stakeholder interviews and a selection committee composed of council, staff and tourism/chamber representatives.
Staff said Black Dog conducted on-site stakeholder sessions with more than 100 community members, business owners and staff, then produced four logo options. Option 1 emerged from the survey as the top-ranked design and…
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