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River City outlines downtown 'Scenic Storefronts' matching grant; council questions access for small entrepreneurs

Chattanooga City Council · November 4, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

River City Company presented a downtown storefront improvement program that would reimburse 50% of eligible façade and interior upgrades for property or business owners; council members asked whether the reimbursement model disadvantages small and minority entrepreneurs and urged complementary programs to keep tenants in place.

River City Company told the Chattanooga City Council on Nov. 4 that it will launch a downtown 'Scenic Storefronts' program offering a 1:1 matching, reimbursable grant to property or business owners for permanent interior and exterior improvements and will provide technical assistance and design support.

"River City Company is fully self funded for our operations," Sarah Mattson said, describing River City's nonprofit model and its role in running the application and reimbursement process. The city has set aside roughly $1.3 million for business…

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