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Redondo Beach council coalesces around Option 7 for King Harbor gateway sign and asks designer to confirm wording
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Summary
Councilmembers favored design Option 7 for the King Harbor Gateway arch and asked city staff to confirm font weight and lower‑panel wording with the contracted designer before placing a final item on the Nov. 18 consent calendar.
City staff presented updated concepts for the King Harbor Gateway arch sign and an updated city flag on Nov. 4, and council members settled on a general direction: adopt design Option 7 (the city’s new branding font and blue) and return Nov. 18 with finalized lower‑panel wording after confirmation from the contract designer.
Jane Chung of the city manager’s office outlined the scope: Stellan Design LLC produced multiple concepts that incorporate the new city logo and brand font; staff recommended a letter‑for‑letter replacement approach to preserve spacing and legibility. “Staff recommends that the city council provide direction to staff on the design selection for the King Harbor Gateway sign and the lower sign language,” Chung told the council.
Council discussion focused on which amenities to name on the lower panel and on legibility from Pacific Coast Highway. Several council members and public commenters urged inclusion of harbor‑specific activity names — pier, sport fishing (or fishing), boat launch, dining — while others said the current word list (pier, hotels, restaurants, seaside lagoon, marinas) was acceptable. Council member Obagi noted strong public response and suggested keeping the logo large and consistent with brand colors; Council member Waller and others favored Option 7 with potential small font tweaks.
Staff said the flags and multicolor pennants would remain within an existing $10,000 appropriation for flags/pennants. Chung and staff agreed to check character counts and legibility with the hired designer (Jordan at Stellan Design) and, if the designer signs off, bring a finalized design back on the Nov. 18 consent calendar; if additional design work is required, staff will return with options for discussion.
Council did not adopt a final resolution tonight but provided direction to staff: proceed with Option 7 as the preferred style, ask the designer to confirm readability (including whether a slightly heavier font weight is necessary), and finalize the lower‑panel wording for council approval.
