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Rutherford County opioid board approves WGNS radio ads during football season, up to $350/month
Summary
Commissioner Reed moved and the board approved a motion to buy WGNS radio advertising during the football season, funding up to $350 per month to increase awareness of board services; staff will coordinate with the station and prepare materials pending commission approval.
Commissioner Reed moved that the board pursue advertising on WGNS during the football season with spending capped at $350 per month; the motion was seconded and passed by roll call. Board members noted the timing is urgent to reach audiences during high‑attention football broadcasts, and staff said they had already begun outreach to the station and would be ready to start as soon as the commission signs off.
Board members discussed the relative cost and reach of radio versus other assets and emphasized that the messaging should include who the board is, how to get assistance and how to apply for funding. Staff said they would include the board name on outreach materials and prepare creative by Thursday if possible.
The motion passed with recorded affirmative votes; no opposition or abstentions were recorded in the transcript.
