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Opioid board approves $20,710 to finish Screenvision advertising campaign, will monitor results

Rutherford County Opioid Abatement Board · September 3, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Rutherford County Opioid Abatement Board authorized $20,710 to finish a Screenvision theater/streaming advertising contract after staff reported nearly 300,000 impressions and strong completion rates; the board asked staff to return with updated analytics before any renewal.

James (staff) told the board the Screenvision theater campaign was launched for 26 weeks and that after four months it has delivered almost 300,000 impressions—exceeding the original projection of about 278,000 impressions. He reported streaming results are behind projection (about 100,000 of an expected 333,000 impressions…

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