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Opioid board approves $20,710 to finish Screenvision advertising campaign, will monitor results
Summary
The Rutherford County Opioid Abatement Board authorized $20,710 to finish a Screenvision theater/streaming advertising contract after staff reported nearly 300,000 impressions and strong completion rates; the board asked staff to return with updated analytics before any renewal.
James (staff) told the board the Screenvision theater campaign was launched for 26 weeks and that after four months it has delivered almost 300,000 impressions—exceeding the original projection of about 278,000 impressions. He reported streaming results are behind projection (about 100,000 of an expected 333,000 impressions so far) but that the video completion rate is high (about 98%). James said streaming clickthroughs are low (about 41 clicks so far) in part because many impressions are delivered to connected TVs where viewers cannot click.
Because part of the Screenvision contract crossed fiscal years, James requested $20,710 to pay the balance of the existing contract now. The board moved, seconded and approved the transfer by roll call (William Coe, Kelly Haley, Commissioner Reed, Mr. Pete and Chairman Harris recorded “Yes”). James said he will return next month with more analytics; a potential renewal would cost an additional roughly $22,600 and board staff reviewed other advertising assets (billboards, social, Stone River placements) totaling roughly $16,110 as a preview.
The board also asked staff to consider direct‑mail outreach and to include MTSU in outreach planning. Staff will present a messaging calendar and monitoring results at the next meeting before any renewal decision.
