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Aberdeen Convention & Visitors Bureau reports 10‑year highs for several months and higher lodging receipts
Summary
Casey Weismetel of the Aberdeen CVB reported strong January–June web and visitation metrics, including 47,000 website users and Placer AI estimates of 138,000 out‑of‑area visits; lodging and eating receipts rose while drinking receipts fell year to date.
Casey Weismetel, executive director of the Aberdeen Area Convention and Visitors Bureau, presented the bureau’s January–June marketing and traffic report to the City of Aberdeen council, highlighting several 10‑year highs and rising lodging receipts.
Weismetel said the CVB’s website drew about 47,000 users from January through June, roughly 46,000 of them new visitors, generating about 189,000 pageviews and nearly 60,000 sessions. She said Placer AI data estimated approximately 138,000 visitors from beyond a 100‑mile radius during the same period. "January, March and May were a 10‑year high," she told council.
On taxable receipts tracked by SIC code, Weismetel reported eating‑and‑lodging performance was up year to date (lodging up roughly 21%, eating up about 35%) while drinking was down about 12%. She attributed the rise to a mix of targeted digital advertising and events hosted in Aberdeen, and urged council members and community partners to amplify CVB social posts to increase reach. "Every dollar that comes into the community can multiply anywhere from 3 to 7 times," Weismetel said when explaining the local economic impact of visitor spending.
Councilmembers asked for and were promised more granular data, including hotel‑by‑hotel month‑by‑month occupancy information and historical comparisons; Weismetel said she could provide that in future reports. The presentation closed with a request that the community continue submitting events to aberdeenareaevents.com for free promotion.
