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Tourism contractor reports strong digital performance; bed tax bounces back in October
Summary
Advanced Travel & Tourism reported nearly 3 million display impressions, 750,000 video views and a 137% year-over-year increase in key website events for Q3; county staff said bed-tax revenues dipped in September but rebounded in October to a five‑year high.
Kyle Stichtenot, senior director at Advanced Travel & Tourism, told the Tourist Development Council the agency is focusing on two target audiences — families and outdoor enthusiasts — and is measuring performance across display, video, audio, social and email channels. He said the county’s Q3 campaign produced almost 3,000,000 display impressions with roughly 33,000 clicks and delivered about…
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