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'Know Before You Go': Visitors bureau launches Knights of Lights app as residents and merchants clash over temporary parking
Summary
The Visitors and Convention Bureau unveiled a Knights of Lights 'Know Before You Go' campaign and app (about 15,000 downloads), while Uptown residents and merchants urged the commission to balance temporary residential parking protections and business access during the Nights of Lights event.
Susan Phillips of the Visit St. Augustine Visitors & Convention Bureau told the City Commission on Nov. 11 that this year's Knights of Lights marketing is focused on digital outreach and a new "Know Before You Go" app that helps visitors find shuttle lots, estimated shuttle times and downtown walking routes; she said the app had reached roughly 15,000 downloads in under a month.
Phillips said the campaign deliberately emphasizes that Nights of Lights is a pedestrian event, not a drive-through, and aims to shift visitors to park-and-ride satellites and shuttles rather than driving downtown…
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