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New Rochelle commission approves Cannabis Reserve signage after debate over nighttime illumination

Municipal Arts Commission of the City of New Rochelle · November 5, 2025
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Summary

The Municipal Arts Commission approved phase-two signage for The Cannabis Reserve at 1307 North Ave on Nov. 5 after members raised concerns about an upper illuminated sign visible from nearby apartments and sought limits on brightness or timer settings.

The New Rochelle Municipal Arts Commission voted to approve phase-two signage for The Cannabis Reserve at 1307 North Avenue on Nov. 5, concluding a discussion over visibility and lighting control for an upper illuminated sign.

Seth Kornblau of Sign Design and JC Awning presented the application, explaining the work includes recovering an existing awning, installing non-illuminated channel letters over a rear entrance and adding…

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