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Huntington UFSD outlines expanded communications plan after parent survey
Summary
District communications staff reported results of a parent survey and outlined plans to increase website accessibility, publish more daily stories, appoint student social-media coordinators for clubs and launch a twice-yearly newsletter; board members asked about representation for primary-level content and new video formats.
District communications staff presented survey findings and a multi-pronged plan to expand communication and outreach to Huntington UFSD families.
The presenter said the April survey received 140 responses and that the district currently publishes regular content online — "there are 4 brand new articles that are written on our district website each and every day," which the presenter described as a minimum of 20 articles a week. Recommendations include adding a prominent calendar tab, an interactive district calendar, a one-page school-year calendar for families, more video content, a virtual backpack for flyers and appointing a student social-media coordinator for each club to increase representation across grade levels.
Board members asked how frequently club coordinators should provide content and whether primary-level classrooms would receive proportionate visibility. Communications staff said monthly updates are expected where feasible and that a twice-yearly newsletter will help highlight primary- and intermediate-level activity that may not produce as many external events as secondary athletics or arts.
The presentation also explained plans to continue using ParentSquare for targeted notifications and to review website mobile/desktop consistency after public comment pointed out accessibility issues.
The board welcomed the recommendations and asked staff to continue refining timelines and metrics for visibility and engagement.
