Oregon City commission hears plan for new tourism organization; item to return for approval

Destination Oregon City, Inc.’s new executive director outlined a community‑focused plan for coordinating tourism, workforce training and marketing at a City Commission work session on Tuesday evening.

Salisha Johnston, introduced as the DMO executive director, told the commission the organization’s work will prioritize aligning local stakeholders, sharing data and building programs that benefit both visitors and residents. “If Oregon City stakeholders are given clear opportunities to collaborate, positive shared messaging … and structured visioning spaces, then they will gradually shift from fragmented, competitive behaviors towards collective action,” Johnston said.

Why it matters: The presentation lays out how the newly formed nonprofit will manage marketing and destination stewardship for Oregon City and how it plans to use partnerships and committees to distribute work and dollars. City staff said they intend to place the DMO’s contract and agreement with the city on the regular commission agenda for formal consideration.

What the…