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District says ParentSquare use at 56% as it pushes two‑way communication
Summary
Communications staff reported districtwide adoption metrics for ParentSquare and other engagement tools: 56% of parents had downloaded ParentSquare, teacher usage exceeded benchmarks, and ThoughtExchange and web updates are being used for outreach and enrollment.
At the Nov. 11 workshop, the district’s communications director (Claudette; speaker 11) presented metrics showing increasing digital engagement and described next steps to expand two‑way communication with families.
"We do, as a district, have 56% of our parents have downloaded the app," Claudette (speaker 11) reported, noting her 50% target had been met and surpassed. She said about 13,000 parent emails are in the system compared with roughly 17,000 students, explaining that some students have only one parent or guardian listed in the district records.
Claudette walked trustees through several KPIs: teacher usage benchmark (40%) and current district teacher adoption at about 56.7%; direct messages at about 84% (benchmarks at 40%); roughly 146 forms and permission slips created through ParentSquare with 1,357 completed permission submissions; and nearly 11,500 posts, smart alerts and secure documents sent districtwide. She also said volunteer appointment sign‑ups totaled 473 and direct parent messages numbered about 6,700.
The district is using ThoughtExchange for surveys and reported it has been employed 26 times externally and internally with more than 4,000 participants; the communications director said ThoughtExchange will be used for a climate survey to broaden parent feedback.
Claudette emphasized translation and accessibility work: the district created flyers in multiple languages, enabled home language settings in the app, and is developing templates to streamline attendance‑related outreach and auto notices so social workers can intervene when needed.
Board members praised the communications team for higher usage and creative local posts. No action was requested; staff will continue outreach, schedule presentations and provide additional data on survey response rates to the board.
What happens next: communications staff will continue campaigns to increase downloads and teacher adoption, present vendor/pilot materials as requested elsewhere on the agenda, and return with requested polling and engagement data.
