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Germantown officials review pilot social-media video and weigh funding, branding and staffing
Summary
Park and Rec communications coordinator Brenton Shimp showed a 37-second AppleWorks Winery social-media test video and urged the commission to decide a campaign name, goals, platforms and funding source; staff recommended joint oversight with tourism and a plan of 5–10 videos before launch.
Brenton Shimp, communications coordinator for Germantown Park and Recreation, presented a 37-second social-media test video for AppleWorks Winery and urged the Economic Development Commission on Nov. 11 to define clear goals and a content plan before launching a village marketing campaign.
"That is the short social media video concept that we're looking at here," Shimp said after showing the clip and advised most campaign clips should average 15 to 30 seconds. He recommended preparing a base of five to 10 videos and a posting schedule before publishing to maximize reach.
Shimp framed several decisions the commission must make before proceeding: whether the project should be…
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