Citizen Portal
Sign In

Developer seeking WEDC CDI pass-through and city development agreement outlines $723,000 event-space plan

Community Economic Development Committee, City of Milwaukee · November 12, 2025

Loading...

AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Jeronda McCray asked the committee for a city development agreement to receive a $250,000 WEDC reimbursable CDI grant and cited additional financing including a $10,000 Building Bridges grant; she estimated total development costs rising to about $723,000 and asked the city to act as pass-through and oversight for the funding.

Jeronda McCray, an event planner and principal of 4 Generations Holdings LLC, presented a proposal to convert a building at 4930 N. 32nd St. into an event space and requested a development agreement with the city to accept and administer a Wisconsin Economic Development Corporation (WEDC) Community Development Investment (CDI) grant.

McCray told the committee WEDC would provide a $250,000 reimbursable grant and that the project had also received a $10,000 Building Bridges grant. She described the property as a family-owned business and outlined an event-space concept with a courtyard and greenhouse addition to enable year-round use. McCray reported that the project began with a $250,000 estimate, was at $500,000 in recent calculations, and "it's gonna probably run around 723,000 once it's all said and done." She asked the city to enter a development agreement so the city could act as the pass-through entity between WEDC and 4 Generations Holdings and provide oversight.

Gregory Martin, director of the Small Business Development Center in Milwaukee, said his office provided financial guidance and supported the proposal. A Department of City Development representative indicated the department had been working with WEDC on vetting the project and was prepared to act as pass-through. Committee members expressed support for the concept and moved for confirmation of associated appointments in the agenda where appropriate.