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Nixa tourism group asks council for $15,000 to launch 'Explore Nixa' campaign
Summary
Volunteers behind 'Explore Nixa' told the City Council they need $15,000 from the city to launch a marketing push in March 2026 aimed at day‑trip visitors tied to regional events; the downtown association pledged $3,000 and staff recommended using economic development reserve funds if council approves.
Whitney Gizon and Taylor Gessman asked the Nixa City Council on Nov. 12 to invest $15,000 in a volunteer-run tourism and place‑marketing effort called "Explore Nixa," planned to launch in March 2026.
Gessman, introduced as a destination strategy director and local business owner, said the plan ties into several 2026 regional draws — the Route 66 centennial efforts in Springfield, America's 250 celebrations and the World Cup events in Kansas City — and argues that many visitors will pass near Nixa and could be encouraged to stop for a meal or brief visit. "Our goal is to get visitors and residents of Springfield and Branson to…
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