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Branson CVB unveils "Where My Heart Sings" campaign and data‑driven 2026 marketing plan
Summary
The Branson CVB presented a data‑driven 2026 marketing plan and launched a new creative campaign, "Where My Heart Sings," emphasizing year‑round audience segmentation, measurable KPIs and an aggressive sales and events calendar.
Heather Herman, representing the Branson Chamber and CVB, briefed the board on the CVB—s 2026 marketing plan and budget that the Tourism Community Development (TCD) board approved in September. Herman said the strategy moves from activity‑based targeting to audience campaign segments (families, millennials, empty‑nesters, seniors) and highlighted a new creative campaign, "Where My Heart Sings," which launched October 1 with Christmas…
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