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Council Member Eric Bacher Urges Graphic Warnings for Gun Dealers to Reduce Firearm Harm
Summary
Intro 10-16A would require the Department of Health and Mental Hygiene to design graphic images to accompany state-mandated written warnings for gun dealers and licensing officers to display. Sponsor Eric Bacher compared the images to international cigarette-pack warnings and said a single image could "make someone think twice."
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Council Member Eric Bacher described Intro 10-16A, a bill that would require the New York City Department of Health and Mental Hygiene (DOHMH) to design graphic images to accompany the written warnings that state law requires gun dealers and licensing officers to display and disseminate. Bacher said the measure is modeled on international cigarette-pack public-health imagery and argued such images are more effective than text alone.
Sponsor remarks: Bacher said the image could depict a child finding a handgun in a home and repeated that "If it saves 1 life, this legislation will have done its job," adding the intent to spur people to "think twice" before bringing a handgun into a home. He framed the measure as a city-level public-health intervention and thanked advocates and council staff for their work on the bill.
Discussion vs. action: The transcript records the sponsor’s floor remarks introducing the bill and the sponsor’s expectation that DOHMH will develop the image; the excerpt does not include motion text, vote counts, or implementation details such as enforcement, sample images, or statutory cross-references to the state warning requirement.
Outstanding questions: The transcript does not specify how the graphics would be approved, whether the images would be mandatory immediately or following rulemaking, whether images would be subject to judicial review, or whether DOHMH will consult outside behavioral-research experts.

