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Communications recommends bimonthly, city‑only banner program and transfer of management from CRA to city
Summary
Communications staff proposed bringing the CRA banner program into the city, expanding banner locations to about 313 poles and managing the program from the Office of Communications and Marketing. Staff recommended a uniform design, a bimonthly replacement schedule and limiting content to city messaging; a resolution will return to council for
City communications staff proposed on Oct. 29 that the city adopt and expand the former CRA streetlight banner program, standardize messaging and bring program management into the Office of Communications and Marketing.
Melissa Mickey, manager of communications and marketing, told council the program’s goals are beautification of main corridors, promotion of city campaigns and increased community engagement. Staff proposed expanding current banner locations (147) to roughly 313 locations by February 2026 (additional sections of Cape Coral Parkway and Del Prado Boulevard…
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