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IDA marketing staff highlights LinkedIn strategy, poster rollout and email campaign metrics
Summary
The agency’s new marketing staff reviewed outreach work over her first month: redesigned posters to be displayed in five locations across the county, LinkedIn profile and short‑form video posts that generated higher‑than‑expected impressions and engagement, an email campaign with a 6% click‑through rate for a Skyler Business Park presentation, and
Samantha, the agency’s new marketing staff member, briefed the board on outreach work completed during her first month on the job, including new posters for five county locations, a refreshed LinkedIn profile, and digital campaign performance metrics.
She said printed posters arrived and will be placed at the IDA office, the Chamber, the county building, the Mohawk site, and…
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